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Chain Reactions rebrands, Unveils Platforms to Boost Businesses,govt

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Leading Public Relations and Integrated Communications Consulting firm, Chain Reactions Nigeria, has rebranded and repositioned to become a digital-first platform and 24/7 solution house for governments and brands desirous of winning in Africa’s reputation economy. 

The repositioning, which involves a name change from Chain Reactions Nigeria to Chain Reactions Africa, was announced at the 15th-anniversary celebration attended by eminent players in corporate Nigeria and the public sector recently at Radisson Blu Hotel, Ikeja GRA, Lagos. 

Speaking at the event tagged ‘Ara Unstripped’, the Managing Director Chain Reactions Africa, Mr Israel Jaiye Opayemi, explained the consultancy’s transition from offering services to making digital platforms available for businesses and the government. 

Opayemi, who traced the firm’s history and how the vision was birthed 36 years ago, said the occasion was a watershed in the continuous march of Chain Reactions to growth and impact in Nigeria and Africa.

“It is a transition from services to platforms. Today, we are becoming a digital-first Public Relations and Integrated Communications Consultancy. This explains why we are officially becoming a 24/7 solution house for governments and brands who wish to win in the reputation economy of Africa,” Opayemi said. 

The MD/CS, who described the company’s 15-year-history as a story of vision-propelled resilience, said its repositioning goes beyond name change to a change in focus. 

 He explained that “It involves not just a change of name but a change in focus. It involves setting a new vision and a mission for ourselves. It entails unifying our expertise and competencies and using them as a competitive advantage to help businesses and governments. This entails helping government and businesses.”

 “Our new role is to help public and private sector clients develop communications strategies that feed on the plate of culture and trends. Cultures and trends have the power to transform human behaviour,” he said.

Chain Reactions Africa also unveiled its new logo, the innovative digital platforms ‘Ara’ and the ‘Prophet’, and the Goodnews Nigeria website Opayemi described as “a digital news platform dedicated to reporting everything good and positive about Nigeria. It will become a one-stop-shop for leisure and business tourists seeking information about our great nation.”

While ‘Ara’, a chatbot, is CRA’s virtual assistant available 24/7, the ‘Prophet’ is a tech-powered hub that helps businesses and brands understand issues, trends and cultural nuances in hindsight. It provides clarity on current trends with insight and offers foresight without human interaction. CRA’s External Consultant, Frankline Ozekhome, unveiled the ‘Prophet’ while sharing excerpts from a comprehensive Trends Report the firm commissioned to help clients and key players in the market. 

The 15th-anniversary celebration featured the maiden Innovation and Tech Trends Summit (ITTS). PR & Comms Manager at OMNIBIZ, Elizabeth Adebanjo, Chief Business Officer, Cellulant, Sike Bamisebi, Group Chief Operating Officer, Palton Morgan, Nidal Turjman and film producer and actress Hauwa Alahhbura discussed ‘Enablers for living and winning in a disrupted world’ at the session moderated by youth analyst, Femi Daniel. 

Executive Assistant, New Media and Public Relations to the Lagos State Governor, Segun Fafore, Head, Marketing Communications and Investor Relations, Wema Bank, Funmi Falolaintegrated marketing communications professionals, Yomi Badejo-Okusanya, Mrs Nkechi Alli-Balogun, Chido Nwakanma and Muyiwa Akintunde were among guests at the occasion.

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