By Victoria Onehi
The highly anticipated launch of Ruthies Magazine finally came on 9th December in Abuja.
The Palms Tropic Galleria Abuja, was a beahive of activities as family,friends and dignitries walked in to witness the launch of the magazine.
Guests were beautifully dressed in different colourful attires from the Southern, Western, Eastern and Northern parts of the country to depict the diversity of Nigerian culture.
The Ruthies Brand was birthed with the underlying philosophy to highlight and celebrate the poise, refinement and sophistication of womanhood via fashion.
While unveiling the magazine,the Publisher,Mrs Ruth Davies Ibiamu, said the Ruthies Magazine have chosen to be particular about the woman and how she is a meeting point of cultures and will be delving into this uniqueness of womanhood in its storytelling.
“Ruthies Magazine will be unravelling the dual cultures innate. Our storytelling will spotlight fashion idiosyncrasies of the woman’s culture and emphasize how seamlessly she fosters cultural integration.
“We are not just looking to create a fashion picture book that will randomly feature pictures of clothing styles, we are committed to telling a story; a story that appropriately incorporates all the elements of this previously stated notion: the woman, her culture of birth and of marriage, her offering to society through career or business.” She explains.
In her goodwill message,the former First Lady of Imo State,Mrs Nneoma Nkechi Rochas Okorocha, said the launching of Ruthies Magazine is a wake-up call for everyone to go back to their culture and traditional attires.
She thanked the husband of the publisher Chief Dr Davies Ibiamu Ikanya, for allowing his wife to live out her dream.
The maiden edition of the Ruthies Magazine was dedicated to the Rivers state woman but this second edition spotlights the Nigerian Woman, with emphasis on the Efik,Hausa, Igbo and Yoruba and cultures.
Guests were treated to sumptous Nigerian foods and assorted wines while the Atilogu dancers thrilled audience at the event.